I’m Jan Christoph Drechsel, a brand strategist and creative technologist with 15+ years in the advertising industry. I design brand systems and creative frameworks that are built to perform — not just to look good.My work focuses on creating content that’s native to platforms — whether that’s YouTube, TikTok, Instagram, CTV, or digital out-of-home. I bridge brand strategy, creative production, and media logic to ensure that every idea is designed for how and where people actually experience it.I believe that modern brands are not built in campaigns but in continuous, platform-driven storytelling. That’s where I operate: turning brand intent into scalable, data-informed creative ecosystems that work across media touchpoints.
Expertise
01
Strategic brand positioning and narrative development in saturated or rapidly evolving markets
Yes, I do advise companies, founders, and creative teams on how to develop brand systems that remain relevant in the age of AI-driven disruption.Branding is no longer just a communications function — it’s a structural act. In an era of hyperproduction and fragmented attention, only brands with a clearly defined, machine-readable identity will maintain relevance.
02
AI-assisted creative production
Artificial intelligence not as a threat to creativity, but as a catalyst for transformation. As machines take over more aspects of content generation, the role of human-led brand strategy becomes even more essential.
03
Executive sparring at the interface of creativity, media, and technology
Translator between logic and intuition, between technology and emotion, between strategic clarity and creative velocity. Let's help brands remain relevant — not just today, but in a future where identity is increasingly mediated by algorithms.
platform driven creativewith love
I collaborate with people, teams, and businesses to develop brand strategies, platform driven creative and paid media workflows everyday.
100+
Projects
42
Brands
60+
Projects
99%
Dedicated
Selected jobs
I ensure that every idea is designed to perform on that platform it’s made for.
Araldite Adhesives
AI Aided TV Commercial
We developed, planned, produced, and distributed the TV concept for Araldite 2K epoxy adhesives — a campaign that met the high creative and technical standards typical of premium FMCG brands. The result: a high-quality execution that translated the product’s performance and precision into a compelling, mass-market communication.
Conrad Electronics
YouTube Content Series
We developed a multi-season YouTube format built around inventive tech projects, delivering high-impact storytelling and hands-on inspiration for makers.
End-to-end production
From concept to shoot to post, every episode was crafted in-house with a focus on quality, consistency, and a distinctive visual identity.
Performance & distribution
Publishing and paid media were fully managed by us, driving outstanding view-through rates, strong retention curves, and sustained audience growth.
Otto Group
YouTube Content Series
We created Refashion, a multi-episode YouTube format blending style inspiration, fashion insights, and creator-driven storytelling tailored for the OTTO audience.
End-to-end production
Concept, scripting, shooting, and post were executed entirely in-house, ensuring a consistent visual language and a polished, editorial look across all episodes.
Performance & distribution
We managed publishing and paid media, generating strong view-through rates, high retention, and measurable engagement lift across the full campaign.
Exporo / Propvest
Performance TV Advertising
We developed and produced a direct-response TV campaign for PropVest, the NFT-based real estate investment platform aiming to scale qualified traffic fast.
Concept & production
The creative was built around clear value propositions, rapid comprehension, and a call-to-action structure optimized for immediate viewer response—shot, edited, and finished fully in-house.
Performance focus
The campaign was engineered as DR-TV: short, conversion-driven spots designed to drive measurable website visits, with tracking models aligned to peak-response time slots and incremental traffic lift.
Jackpot.de
Performance TV Advertising
We created a direct-response TV campaign for Jackpot.de, the online gaming platform focused on acquiring new users through high-efficiency DRTV.
Concept & production
We developed the performance-driven creative, produced and edited the full commercial in-house, and built the spot around clear messaging, rapid comprehension, and a strong call to action to trigger immediate signup intent.
Performance & attribution
We handled TV distribution, performance tracking, and attribution end-to-end—measuring incremental traffic, optimizing time slots, and steering the campaign for maximum user acquisition efficiency.